Hi there! I’m Liz. I’m an experience designer in California. As a former paralegal, I love combining my analytical skills with design to solve problems and help people.

I apply user-centered design principles to optimize how people experience and use technology. I believe that accessible and exciting products are informed by user needs. In the legal industry, I saw how tools and customer service could improve our ability to help clients. I explored ways to improve workflows in our case management software. Our team also improved ways to interact with clients at every touch point from intake to billing.

After completing a UX immersion course during the pandemic, I made the full switch to the field. I worked as a UI/UX Designer at MindFlow Design (acquired by MPE Inc.) in the medtech space for a year. There, I designed experiences for healthcare workers. It was there I additionally learned to dig for user needs, study regulations, and get my feet wet with design workshops and facilitation.

Today, I enjoy working with clients as a lead strategist to work out a design strategy. Many AI and digital tools are rapidly changing how businesses and consultants market and deliver service. With that in mind, I am learning those tools and digitally designing for local and regional businesses who reach customers through their websites or digital products. I dive into the customer journey and extract opportunities to improve the service and membership. Understanding how content and visual design can creatively come together and create impactful customer experiences is what I do.

At the end of the day, I’m interested in helping organizations understand, reach, and improve the way they reach their communities they serve.

Outside of design, I enjoy hanging out with my family, yoga, running, crafting, and cooking.

Learn more about my past work experience and the many projects I’ve worked on contact me on LinkedIn.